The best local SEO stats for 2022 show the significance of a small business’s regional SEO approach in 2022. Like standard SEO, local search engine optimization (SEO) is optimizing a website to increase its presence in the local search results.
When Google launched the Pigeon update in 2014, it provided smaller local firms with a chance to compete with the industry’s more prominent players. The latest update has been launched and focuses on giving users access to nearby items, services, and enterprises.
Since then, small companies have been cautiously experimenting with local SEO methods. With the correct regional SEO approach, you can get high-converting leads and local organic traffic. To demonstrate the significance of a complete local strategy, this post will examine the most notable 2022 local SEO data.
- Nearly half of all Google queries have a local focus
Search engine optimization (SEO) statistics show that 46 per cent of all Google searches will be related to location. Nearly half of all Google queries will go unanswered if small and medium-sized firms do not apply fundamental local SEO methods.
- 97% of people used the internet to look for a local company
Customers increasingly turn to the internet to locate goods, services, and companies. When it comes to finding local companies, most people utilize search engines. According to Local Search data, fifty-four percent of us do these searches at least once a month, and 12 percent do so daily.
- According to Google, users visit 1.5 billion places each month relevant to their search queries
Local search isn’t only used to find local companies; it’s also used to compare different items and services available. According to Google searches and reviews, 1.5 billion physical venues are visited each month by customers. This data further show the necessity of a complete local SEO effort for local companies.
- 28% of local searches result in a purchase
Nearly a third of all searches with local purpose results in a purchase by users with strong buy intent. This may be because searchers know that the product or service they are looking for is close by; therefore, they are less concerned with location. Businesses that use local SEO tactics improve their online visibility and attract highly qualified, high-converting prospects.
- Seventy-eight percent of local searches lead to an in-store transaction
There are still a lot of brick-and-mortar companies in existence. A study of local SEO data shows that people who look for local businesses on their mobile devices are more likely to become clients. The importance of a local SEO strategy cannot be overstated, even for businesses that operate out of brick-and-mortar locations.
- Most people will go to the shop based on what they find on the internet
Consumers are finding out about new local businesses online, whether through advertisements, reviews, or other forms of marketing. Lack of understanding of the significance of local internet exposure results in a significant loss of potential customers. Starting a regional SEO strategy early means taking advantage of a huge chance to connect with prospective consumers.
- 24.4 percent of all clicks on local business searches go to the first result
In local business searches, 24.4 percent of all clicks go to the first page of results. This local SEO statistic further shows the significance of local SEO for small companies for 2022. A quarter of all clients who search for a product or service will go to a company that ranks higher than their local rival. There are several local options to get a leg up on your competitors.
- Last year, “next to me” mobile searches surged by a whopping 136%
Recently, the term “near me” has become quite popular for local searches. Near me and purchase now searches for local goods and services have grown by a mind-boggling 500 per cent in the previous two years. For small companies in 2022, local SEO methods must be customized so that clients in the immediate area can discover your company online.
- More than half of all “near me” searches culminate in a trip to a brick-and-mortar retailer
In the past, finding a nearby company required entering a postcode and address. According to the SEO Audit Services, local SEO statistics for 2022 show that including two more phrases may help customers locate the best local providers of a particular service.
Moreover, half of these individuals who search “near me” for items or services will wind up going to a physical location to purchase the item. If you’re a local company, it’s critical to improve your local search exposure, even if you don’t have a brick-and-mortar location.
- More than two percent of buyers will avoid a company if they can’t discover them on the internet
Users are less likely to associate with companies if they can’t access information about them online. Businesses should reevaluate their web presence only based on this surprising figure.
It’s not only about attracting new clients; it’s also about maintaining a solid online presence. Consumers no longer trust companies that don’t supply or don’t have an internet presence because of the prevalence of company information searches.
- A whopping 88% of prospective clients check out internet reviews before deciding on a local business
An excellent approach to demonstrate the caliber of your company’s offerings is via online reviews. Almost nine out of ten customers examine studies before purchasing from a firm. In addition to boosting a company’s credibility and revenue, favorable online evaluations from delighted customers show search engines like Google that your company delivers a critical service. An important factor in purchasing decisions is social proof, which is provided by customer testimonials that are generally positive.
- To discover local companies, 86% of consumers utilize Google maps
According to Google Maps’ most current local SEO data, 86% of people utilize the site to look for nearby retailers and companies. A well-maintained and regularly updated Google My Business page is essential for both physical and mortar retailers and service providers.
- Searches connected to location account for about 30 percent of all Google mobile searches
Increasingly, people utilize their mobile devices to locate local businesses and services. According to the most recent local data, nearly a third of all mobile searches now include local intent, underscoring the importance of local SEO. A well-executed regional SEO strategy will increase a website’s mobile friendliness and establish a strong presence in the local community.
Investing in a local SEO marketing approach may assist your local company in bringing in more valued customers and clients in the neighborhood. While other SEO trends come and go, local SEO is here to stay and will only grow in importance as new technology is developed.
Taking advantage of local SEO chances can put your company one step ahead of the competition and help you generate more money-making leads. With local SEO in 2022, you’ll be able to increase visibility, create authority, and interact with consumers in your area.